You need to give your fans the option of what retailer they would want to listen to your music through, no matter what platform they’re coming from (Facebook, Instagram, Twitter, etc.)Īnd NO – I’m not saying to link to every retailer ever when you’re promoting something band-related.Īlls I’m saying (said charmingly, not a typo) to do is to use a smart link.ĥ What is the Best Music Smart Link? What is a Music Smart Link?Ī smart link is a simple digital tool, presented as a webpage, that can direct traffic to multiple links – think of a smart link like one of those cool wooden sign posts that point to a bunch of different destinations. And when we assume that our current listeners (or prospective fans) are solely on Spotify, we’re limiting our potential reach. You miss a lot of opportunity.Īlthough one may argue that most people have Spotify, not EVERYONE does. It’s like a full-service automotive shop sending potential customers to their ‘brake services’ page. I’ve seen a LOT of artists promote a new single, and only link to Spotify. The way you carry and present yourself as an artist is crucial – your branding needs to be on point, your sound needs to be solid, you need to have a consistent “voice” online – but have you ever considered how your links are presented? Or where you’re sending fans, should they be so generous as to click? When it comes to marketing your music, first impressions are everything.
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